Robot ASMR
60.1k views · TikTok
Social Media (IG & TK)
Overseas Market Insights
Summary
The Narwal app currently has limited exposure on international e-commerce platforms, resulting in low user awareness. However, it plays a crucial role in enhancing the user experience.
This research aims to optimize the app’s promotional strategy through data analysis, user research, and strategic innovation. By utilizing multi-channel marketing, the goal is to increase user recognition, improve engagement, and boost overall satisfaction.
Competitor Research
Roborock
Homepage
Provides an entry point for the Roborock App introduction, with detailed descriptions of the app's features.
Product Detail Page
The app is highlighted as one of the five key selling points.
Product Main Image
The app icon is placed in the bottom right corner, indicating that the robot can be controlled through the app.
iRobot
Homepage
Offers an introduction to the iRobot Home App with detailed descriptions of its key features.
Product Detail Page
Highlights important app features such as mapping, smart cleaning strategies, and scheduling tasks.
Product Comparison Page
Lists the app's smart and customizable features in detail.
Eufy
Product Detail Page
Introduces important app features like smart no-go zones, multi-floor mapping, and smart cleaning strategies.
Ecovacs
Product Detail Page
Only mentions that the robot can be controlled via the app and features a 3D map.
Competitor analysis shows that compared to features like high suction power and anti-tangle, the Narwal website and Amazon have not prioritized the app in early promotions.
In contrast, Roborock and iRobot highlight their app features more, leading to higher user awareness and usage.
Data Analysis
Utilizing Excel to monitor data and analyze user feedback from official websites, Amazon, Shopify, Coupang, and other e-commerce platforms.
Based on user reviews from the narwal website, Amazon, Shopify, and Coupang, the app plays a significant role in the user experience. 40% of the reviews are related to the app usage experience.
The key features users focus on are: initial setup and connection, mapping (multi-floor maps), cleaning tasks (room cleaning, area cleaning, sweep and mop task selection), error reporting and resolution, and third-party voice control integration.
User Research
Create target user personas for overseas markets, including the United States, Japan, Saudi Arabia.
Marketing Strategy
Add an entry point for the app introduction on the narwal website, write feature descriptions, and position the app as a core selling point on the product detail page.
